Policy model
One approved current-versus-proposed policy covering contribution method, employer funding, matching, NI sharing and supported boundaries.
Founding Pension Change Pilot
Model one proposed pension arrangement, explain its impact inside the employer's existing journey, and finish with evidence for a clear stop, refine or continue decision.
£2,500fixed fee
30-45 dayslive pilot
1 workflowone audience and decision
0 salary valuessent to Plainly
What the buyer gets
A deployed product and a decision, not a slide deck.
The pilot is designed to test whether employees understand one real pension change and whether the employer or consultancy can deliver it with less uncertainty.
Two working views
A private employee impact journey plus an employer cost model using anonymous salary bands and headcounts.
Implementation support
Kickoff, integration guidance, acceptance checklist and launch support for your technical owner.
Evidence report
Validated aggregate funnel, optional understanding categories and quality evidence, with a recommendation to stop, refine or continue.
Genuine value
Three outcomes worth testing.
Choose one primary outcome before launch. Activity counts alone do not become an ROI claim.
Understanding
Can employees explain what the proposed arrangement changes in take-home and pension funding?
Measured with an agreed baseline and optional in-product understanding check.Repeated questions
Does the workflow reduce recurring pension-change questions handled by reward, HR or advisers?
Measured against a representative support baseline.Journey continuity
Do users engage with the explanation and take the intended next step without leaving your experience?
Measured with value-free browser events.Plainly provides
The full pilot delivery.
- 45-minute configuration and measurement kickoff
- Current and proposed policy configuration from customer-approved facts
- Employee journey, anonymous employer model, theme, domains and call to action
- Current supported tax-year calculations and documented methodology
- Value-free event contract, optional understanding check and aggregate evidence template
- Staging review, fixes within scope and production launch support
- End-of-pilot evidence report and review meeting
The customer provides
A small, named buyer team.
- One commercial owner and one technical owner
- Approved current and proposed policy or scheme facts
- Approved brand colours, domains and next-step destination
- Placement of one script tag in the agreed journey
- Privacy approval for any customer-side event recording
- A realistic eligible audience and baseline for the chosen outcome
- Acceptance feedback within two working days of staging delivery
Delivery plan
From fit call to evidence review.
- Week 0Fit and scope
Confirm audience, workflow, owners, baseline and buying process.
- Week 1Configure and integrate
Plainly prepares staging; the customer places and reviews the embed.
- Week 2Accept and launch
Complete functional, brand, privacy and accessibility acceptance.
- Days 30-45Measure
Run the agreed live cohort without transmitting calculator values.
- ReviewDecide
Review evidence and choose to stop, run a bounded refinement or commission a standard campaign.
Included
One controlled policy change.
One current and proposed pension arrangement, employee impact journey, anonymous employer model, responsive embed, optional understanding check and documented value-free events.
Not included
No hidden implementation project.
Payroll submissions, employee accounts, personal recommendations, salary-data feeds, private APIs, bespoke tax logic or calculators outside the agreed workflow.
After the pilot
No automatic renewal.
Stop with the evidence report, agree a bounded refinement, or commission a standard £6,000 campaign. That price is available only after an accepted pilot report; no subscription is created automatically.
Pension Change Campaign
All eligible employees: everyone included in the proposed pension policy change.
- Decision
- What would the proposed pension arrangement change in monthly take-home and total pension funding?
- Eligible audience
- 500
- Primary outcome
- Improve pension-change understanding
- Evidence
- Agreed baseline plus the optional yes, partly or not-yet understanding check.
- Accepted baseline
- To agree
- Success rule
- Agree a numeric target before launch
£2,500fixed 30-45 day pilot
One campaign, one brand, staging and production, implementation support and a final evidence report.